Mantality's mission is to go beyond stigma and inspire the everyday male to become the most comprehensive version of themselves; with their mental health the first point of address.

We believe in being proactive around mental health, not reactive. We work towards progressing the conversation around mental health, developing the knowledge around it, so we can all live better lives. 

25% of the UK suffer with a mental health problem each year. With this in mind we are committed to donating 25% of all profits to offering immediate psychological support to young people who need it.

Mental health illnesses won’t be eradicated and ups and downs in mental well-being are part of the human experience but it is how we cultivate through times of adversity that makes us who we are.

We are going further than ‘it’s okay not to be okay’. We are creating a movement where men can be vulnerable, address their mental health and then take up the responsibility to do something about it, to go find meaning and purpose within their lives.

Mental health impacts how we all interact, how we listen to and deal with each other, how we give and receive feedback. It is the basis from which we perceive life and how we capitalise on the good times as well as the bad. It is time to pay attention to it.

Mantality Apparel is your way to carry this message and become an advocate.