Mantality is to inspire the everyday male to live a more comprehensive version of themselves; with their mind to be the first point of address.

We are simply looking to be proactive around mental health. And not reactive. We want to progress the conversation around mental health and develop the knowledge around it, so we can live better lives. 

Mental health illnesses won’t be eradicated and ups and downs in mental well-being are part of the human experience. We want to put out apparel to add knowledge and understanding to the conversation on mental health. We want to go one better than ‘it’s okay not to be okay’ ... we want to be able to be vulnerable, address our mental health and then take up the responsibility to do something about it, to go find meaning and purpose.

We want to translate the messages that have been given to us for hundreds of years to our generation of men. Messages of how to live prosperously and resiliently. Men need responsibility, values and purpose, and men need to become conscious of them in the face of adversity. We want to go beyond stigma and strive to be better, with mental health the first point of address.

Cultivate, don't vegetate.

The Mission

25% of the UK suffer with a mental health problem each year. With this in mind we are committed to donating 25% of all profits to offering immediate psychological support to young people who need it.